What were you thinking? Seriously?! You thought insulting mothers was a good idea?
Because by implying my sole reason for doing something as beneficial as babywearing, is because it is a “fashion statement” and would make me look like “an official mom” you have done exactly that.
I would think insulting your potential customers would alienate them. Not send them rushing out to the store to stock up.
Let’s examine the fallacies shall we?
- “Wearing your baby seems to be in fashion” – Are you saying that babywearing is a new fashion statement? What about the fact that babywearing has been done in hundreds of cultures world-wide for thousands of years. Hardly seems a passing fad or fashion to me.
- “In theory it’s a great idea” implies that in practice it is not. Way to discourage potential mothers from even TRYING to do best by their babies. Maybe you should start campaigning for the formula companies next, you seem to have a good handle on this line of reasoning.
- List of types of baby carriers ending with a sarcastic “who knows what else”. You then end that section of the ad saying “Supposedly it’s a real bonding experience”. Supposedly? Did you Motrin dudes (the ad had to be written by a guy my husband says) do any research on the actual facts of babywearing before putting this ad out there? I didn’t think so.
- “What about me? Do moms who wear their babies cry more than those who don’t?” The idiocy of these statements are so numerous I won’t even address them here. I’ll merely refer you to the comment section below where some of my blogger-mommy friends will set you straight. 🙂
- “These things put a ton of strain….” My husband, who by the way is an ‘official mom’ apparently since he ALSO wears our babies from time to time said “They’ve never strained MY back!” I also would add that I have severe back and neck issues. Only some pretty intense physical therapy and chiropractic and massage therapy kept me from surgery when I was 18. Yet somehow I’ve managed to wear three babies now without needing to succumb to the seduction of Motrin. I wonder how I survived it? I tried three different carriers and found the Moby Wrap Baby Carrier to be the best for me – and, by the way, it is less strain on my back to carry Micah in the wrap than to carry him in my arms.
- “Totally makes me look like an official mom” First you say that babywearing is a fashion statement. Then you say that it is necessary to be a real mom. You finish by saying that real moms look “tired and crazy”. Gee. Thanks. And here I thought my new haircut made me look younger and sexy. I guess my husband was lying to me when he said that….good thing I had this insulting Motrin ad to set me straight.
Honestly, the only pain I have at the moment is the headache from refuting the ignorance in this Motrin ad. Anyone have a generic ibuprofen?
Motrin…..a good idea in theory.
Angela – Proud Babywearing Non-Motrin Mom